Google Books may have been a failure, but the author's suggestion that its function should have been undertaken by a public entity is kind of laughable. Yes, there is definitely a stronger need for quality control to produce truly archival quality scans of books, but I involuntarily LOLed when he suggested that a public effort would cost "millions". Technically he's right, but the sense of scale is skewed; it's like me telling you that I sleep for seconds each night.
Good night! Sep 04, Tucker rated it really liked it. Siva Vaidhyanathan says in the afterword that his book was inspired by Veblen's writings, which is fitting for a company like Google which he describes as making most of its money off of advertisements, but I found that the book had unexpectedly spiritual overtones. To be "Googlized" in his definition is to have one's daily living and one's life trajectory altered by Google.
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- The Googlization of Everything: (And Why We Should Worry) - Siva Vaidhyanathan - Google книги?
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This happens because "Google has permeated our culture. It is possible for content creators online to opt-out of search engines but they cannot pick and choose; they must opt out of all, or else allow all to copy, index, and thereby profit off their work. We obviously want our content to be found, so we almost always allow search engines to do this. Quoting: Google, for instance, makes money because it harvests, copies, aggregates, and ranks billions of Web contributions by millions of authors who tacitly grant Google the right to capitalize, or "free ride," on their work.
So in this process of aggregation, who are you? Who are you to Google? Who are you to Amazon?
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Are you the sum of your consumer preferences and MySpace personas? What is your contribution worth? Because of the way Google presents search results -- "a manageable set of choices--just enough to give me a sense of autonomy over my next move but not too many to paralyze me" -- it seems to be presenting us with meaning, not just with cold information.
As a result: We all Google our various gods, no matter what we worship or how worthy those gods are of our devotion. And now we expect nothing less than a meaningful response. Google's success is a function of our collective cultural weaknesses, and it in turn encourages them by ratcheting up our expectations. Searching for "God" from a computer located in West Virginia, he observes, brings up mostly results for "evangelical Protestant Christianity" and a few for atheism, but the first page of results contains nothing whatsoever for Catholicism, Islam, Hinduism or Judaism.
Google makes assumptions about what results would be relevant for a person in West Virginia. Furthermore, he points out, searching for "Jew" in the United States may turn up anti-Semitic content, but searching for "Juden" in Germany does not. Google just chooses not to intervene so directly for searches done in the United States. He says that 68 percent of people who use Internet search engines believe them to be "fair and unbiased," yet only 38 percent knew that some links are sponsored advertisements, and only one in six users claimed they could always recognize an advertisement.
The Googlization of Everything: (And Why We Should Worry) - Siva Vaidhyanathan - Google книги
He also points out that because Google's results privilege "highly organized, technologically savvy groups," the company's work "disrupts the prospects of building a global public sphere. When we choose to rely blindly on a pervasive, powerful gatekeeper that we do not understand, we are destined to make monumental mistakes. He talks at length about privacy and points out that "privacy" has no concrete definition. This leads to discussions about "choice architecture," as described by Thaler and Sunstein in their book Nudge , i.
This blows a hole in the consumers' typical perception that we are the ones making the choices; rather, the choices have already been designed for us, and the probability of our choice has already been calculated. But meaningful freedom," he objects, "implies real control over the conditions of one's life. Merely setting up a menu with switches does not serve the interests of any but the most adept, engaged, and well-informed.
Mar 15, Robin rated it did not like it.
This dude was not a good writer. Boring, boring writing. And it made me like Goggle that much more.
Book Review: The Googlization of Everything (And Why We Should Worry) by Siva Vaidhyanathan
View 1 comment. Oct 27, Margaret Heller rated it it was amazing Shelves: technology. I'm sure I've read this before, but I was trying to check a reference and just decided to read the whole thing again. Apr 17, Carey rated it did not like it. A super rare time when I rate a book that I did not finish.
Usually, I don't rate books I can't finish because that's not fair to the author. There are moderately complex reasons that the author has for being disgruntled with the Googlization of everything, but what it boils down to is, "things change, technology changes, life changes, progress is made, and that change an A super rare time when I rate a book that I did not finish.
There are moderately complex reasons that the author has for being disgruntled with the Googlization of everything, but what it boils down to is, "things change, technology changes, life changes, progress is made, and that change and progress is sometimes questionable so it's bad. View 2 comments. Sep 17, Heather rated it liked it Shelves: geography-travel-culture , technology-innovation.
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This was a very interesting book. It had a pretty negative tone, especially starting out and obviously it's a book written by someone that is wary of the power and monopoly of Google, but I think he does make a few interesting and important points that we should think about in this quickly changing world of technology.
Technology really is affecting the way we live and is changing our culture. I think it's important to understand how things that we use every day affect us. We should remember tha This was a very interesting book. We should remember that we need to make choices and not let ourselves be controlled by things or others without our consent. Four of the main issues I think we need to think about with respect to the power of Google in our lives is how it affects the world of security and privacy, how it affects and creates the global public sphere, how it gathers and stores information creating a knowledge management system.
Google has revolutionalized the way we learn and communicate and think. I think it's an amazing tool and am very grateful for Google and the easy access it gives us to information, but this book did remind me of the importance of understanding what we are basing our decisions on. We need to control the technology and not let it control us. We need to be responsible for our learning. Apr 09, Desiree rated it really liked it. It's one thing to allow people to view books online that have expired copyright, however, Google would be the only place that these books would be available!
Even copyr "We must build the sort of online ecosystem that can benefit the whole world over the long term, not one that serves the short-term interests of one powerful company, no matter how brilliant.
Even copyright holders would not have a say in this! This is definitely NOT a good plan and we must stop this! Google becomes our memory! Why bother to memorize anything, if you can look it up and find the answer instantaneously?
The Googlization of Everything (And Why We Should Worry) with Siva Vaidhyanathan
Not to mention the privacy issues the author argues that privacy no longer exists when something you posted online years ago can come back to haunt you? I love that I can find whatever I need, however, they have been working on blocking access to lots of sites, in particular, sites that aggregate news stories from other sites It's never good to have a monopoly on anything and if Google is allowed to have that monopoly over our collective knowledge and past, that can not be a good thing!
Interesting read! May 12, Heather rated it really liked it Shelves: libraries , government , checked-out-of-public-library , internet , technology , academia. This book provides some much needed critical review of the Google juggernaut - its current place in our culture; its displacement of civic, government, and public services; our own misperceptions of what Google actually is.
Vaidhyanathan approaches the subject from a variety of angles and ties in many interesting ideas to his arguments. He does not roundly, thoroughly condemn Google, but rather critically examines the cultural, social and educational value it holds right now, while acknowledging This book provides some much needed critical review of the Google juggernaut - its current place in our culture; its displacement of civic, government, and public services; our own misperceptions of what Google actually is.
He does not roundly, thoroughly condemn Google, but rather critically examines the cultural, social and educational value it holds right now, while acknowledging what it does do well. In a climate where it often feels like everybody uses Google, everybody loves Google and Google can do everything, it is refreshing to see an alternative viewpoint on the subject.
Mar 20, Colleen rated it liked it. Instead, I would consider this a primer on the history and founding of Google, as well as a broad overview of its business practices. That caveat aside, Siva Vaidhyanathan has a refreshingly skeptical attitude toward Google. Because of this almost mythological belief that technology is the key to human progress, everyone—from the U.
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